Balkrishna Industries Ltd. (BKT) launched its Agri Tire Showroom and
Information Center in Karimnagar, Telangana, on December 1, 2017. Bollywood star Sunny Deol inaugurated the showroom.
With the launch, BKT is now set to share its extensive expertise with farmers by
suggesting the right tires for their tractors and other agricultural equipment.
During the press conference, Mr. Rajiv Poddar stressed upon the pressing
need for such agri tire centers across the country for Indian farmers, as
well as other professionals connected with the agriculture industry.
“Our country’s economy is largely agriculture-based. Therefore BKT is focusing on the domestic market in a big way. With plans to expand our sales and distribution network in the coming years, we are also keen on raising awareness about the important role that tires play in agricultural operations. We are reaching out to the farming community with our Agri Tire Centers. These information centers will give farmers in-depth knowledge about our range of products and the suitability of different
products for different use-cases,” said Rajiv Poddar, Joint Managing
Director, BKT speaking after the launch.
“The performance of agricultural equipment largely depends on the suitability of the tires used. Selecting the right tires for every requirement is one of the most important factors that drive successful agricultural businesses. Our information centers will serve as tire clinics, where our experts will understand and diagnose the specific needs of every customer, before recommending the products best suited to their requirements. Having launched the first center in Karimnagar, we are now
looking to take this unique value proposition to more regions across India,” he added.
At present, BKT has a market share of around 7% in agri tires in the domestic market. It is planning reach a double-digit market share in India. The launch of the latest initiative is expected to help the brand in the direcction.
Currently, more than 92% of tire production by BKT is exported to more than 160
countries across globe. It has four functioning, state of the art manufacturing plants
spread across India, the recent one being set up in Bhuj, Gujarat.